CREACHA is honoured to have been short-listed at one of the continent’s finest showcases of creative and advertising talent – the 2015 Loeries.
Our entry, a 250g coffee bag designed for The Whippet Coffee in Linden. was a finalist in the Three Dimensional & Environmental Design – Package & Industrial Design category.
Speaking on the creative thinking that went into the design, CREACHA Art Director, Kabelo Ramasobane notes, “The design was inspired by our client’s passion for their business. The Whippet Coffee was looking for packaging that would celebrate the neighbourhood of Linden, be a conversation starter and most importantly a piece of art that their customers could take home or buy for their family and friends. The creative direction was largely fuelled by the strategic insights of the client’s business. The CREACHA studio came alive to deliver a concept and design that reflected just that.”
Says CREACHA’s Managing Director, Erica Kornau-Van Niekerk, “Being a finalist in a competition of the Loeries’ calibre makes us incredibly proud. Despite not catching the coveted bird this year, being a finalist was a great experience for everyone in the Agency and an exceptional endorsement for our work.”
Launched in 1979, the Loeries are the most prestigious creative industry and brand communication awards for Africa & the Middle East. They honour excellence in all areas of marketing, including television, radio and print, communication design, direct marketing, PR, live events, digital communication and more.
We’ve introduced a short online survey for you to review and rate your experience while working with us. This survey is part of CREACHA’s commitment to creating and strengthening our relationship.
Furzana Moosa, CREACHA’s Head of Client Service says, “Your feedback provides us with an invaluable opportunity to measure your perceptions of how well we are delivering on various critical success factors.”
We look forward to building stronger relationships with you through this voluntary survey, which you can look forward receiving after completion of most projects.
We have officially opened CREACHA Studios! This means CREACHA is now able to offer photography, video and audio recordings all on-site. Continue reading
Like the traditional Chinese calendar, the CREACHA New Year also takes place in February. In the Chinese zodiac, 2015 is the year of the humble but tenacious goat. According to ancient legend the goat is optimistic and has a connection to aesthetics and the arts.
People often ask what our name means and how we got it.
One of the defining aspects of our rebrand process two years ago was the name change and corresponding visual identity that would reflect our philosophy and values. The process involved brainstorming sessions over several weeks to sift through ideas, eliminating options that did not resonate fully.
Creative Director, Natalie Coetzee, remembers this process as an exciting but uncertain time. “As with any creative process, there was lots of laughter, off-the-wall and out-of-the-box thinking, which was great. However, we would all go home and sleep on it and the following day most of us would agree that, after some thought, the names were just not right.”
When Art Director, Kabelo Ramasobane, suggested the name ‘CREACHA’ he himself had no idea that it would grow on the company and our clients in such as big way. “All the cool names were taken,” he says. “We wanted to CREATE something brand new, practical and insightful. The result of any act of creation is undoubtedly, change. Creation equals change and at the core of CREACHA’s existence is CREAting and CHAnge.”
This simple approach to our brand has created unique appeal and longevity and, coupled with our values and collaborative spirit, reflects our desire to creatively change the world for each of our clients.
What do these 7 words have in common?
Move the first letter to the end of the word and it forms the same word backwards. Banana becomes ‘ananab’, dresser turns into ‘resserd’, etc.
For the second consecutive year, CREACHA has won the Silver Assegai Award for its creative, tactical branding and content management of AfroCentric Health’s internal innovation programme.
This was awarded in the 2014 Employee Relationship Marketing category and in line with the aim of the Assegais, it is a recognition of a ‘breakthrough strategy, creative brilliance and outstanding results in all Direct Marketing media.’ Continue reading
What word can be used any number of times in a row – without changing the spelling – and still create a real, grammatical sentence?
“Buffalo buffalo Buffalo buffalo buffalo buffalo Buffalo buffalo”
It is officially the longest sensible sentence created using only one word, and here’s a short video on how it works. Enjoy. https://www.youtube.com/watch?v=65Mv3jHgiew
“I remember the first job that CREACHA worked on for Bayport South Africa. It was a small job, but the attention to detail and diligence in which the job was executed was impressive,” recounts Bayport South Africa’s Business Manager for Digital Services and Mobile, Zeenith Ismail.